Brand Identity

This collection of Brand Identity and Visual Design projects highlights my expertise in building strategic logo designs and brand systems. I specialize in translating complex business goals into cohesive visual languages, ranging from award-winning corporate identities to mission-driven startup branding. By applying systems thinking to every project, I ensure a professional and consistent brand presence across all digital and print touchpoints.

On Course Brand Identity

A brand identity built to bring 'smooth sailing' and organization to small business startups.

For the launch of On Course Consulting, I translated a "smooth sailing" metaphor into a modern, streamlined sailboat logomark. I developed a foundational design system—including a custom color palette and typography—to ensure the brand felt approachable yet professional across all client touchpoints.

Key Skills & Contributions

  • Thematic Branding: Transformed a sailboat concept into a minimalist mark for business efficiency.

  • Systemic Thinking: Built a cohesive language for diverse clients, from tech to pet care service industries.

  • Scalable Identity: Created a flexible aesthetic to support the firm's long-term growth.

eMeasure Corporate Identity

An award-winning sub-brand identity designed as the visual anchor for a suite of energy-efficiency tools.

As part of the CSG design team, I developed the eMeasure logo as a visual anchor for a new energy-efficiency software suite. My challenge was creating a distinct identity while maintaining strict alignment with CSG’s corporate standards.

Key Skills & Contributions

  • Strategic Branding: Maintained 100% visual consistency with the parent corporate identity.

  • Multi-Channel Use: Applied the identity across software, internal documents, and marketing.

  • Award-Winning Design: Recognized with a 2014 Communicator Silver Award of Distinction.

iamb Retreats Identity

A poetic identity bridging the rhythm of language with the stillness of the natural world.

I designed iamb’s logomark to honor the brand's dual roots: the phrase "I am" and the rhythm of iambic pentameter. By distilling the connection between the "rhythm of language" and the "heartbeat of nature," I created a meaningful, minimalist brand that resonates with audiences seeking mindfulness and creative growth.

Key Skills & Contributions

  • Conceptual Depth: Bridged literary theory and visual identity into a single mark.

  • Minimalist Aesthetic: Used organic shapes to reflect simplicity and the natural environment.

  • Story-Driven Design: Developed a visual language communicating "rhythm" and "presence."